Advertisements Colgate Total Daily Repair - 990 Words

Introduction Various companies choose to advertise their products in an array of fashions. These advertisements can be on television, online or printed in a magazine, newspaper, or journal. Companies select their advertisements to appeal to the targeted audience while using various techniques to increase the viewer’s chance in purchasing their product. The following information will critique two advertisements from two different types of prints in various ways including: location, word selection, layout, and more. Advertisement One: Colgate Total Daily Repair The first advertisement selected is found in the October 2015 issue of Ebony Magazine. This advertisement is near the middle of the magazine and attempts to grab attention with large red words that read â€Å"My Daily.† The target group for this advertisement is African American adults and professionals. The advertisement includes a large picture of a fair-skinned African American woman smiling that takes up seventy-five percent of the page, which would be more appealing to the target audience of this magazine. Ebony magazine is a magazine that dives into the African American culture and lifestyle while promoting black excellence. Therefore, Colgate is wise in using an African American model so that the readers could have a visual of someone like them being branded with this product. The Colgate Total Daily Repair advertisement actually does not include much information at all about the product. The picture of theShow MoreRelatedPr icing for Convenience Goods12585 Words   |  51 PagesCH 12] Business 101 — The Basics 12-1 Chapter 12 Product and Pricing Strategies Learning Goals 1. Identify the components of the total product concept. 2. List the types of consumer goods, industrial goods, and services. 3. Explain the product mix and product lines. 4. 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